Marketing by Video - 6 Posting Tips for Online Video Marketing

There are numerous studies and statistics which prove that marketing by video works. In fact, the most recent research shows that videos were 50 times more likely to receive an organic first page ranking from search engines than traditional text pages. With numbers like that, the decision to begin marketing by video becomes a no-brainer.

Online video marketing appeals to online businesses today for many reasons, not the least of which is that making videos and posting them online is relatively inexpensive. Beyond this, online videos remain online forever. Produce a marketing video today and it may still be getting views a year from now.

Further, social media sites such as Facebook, Twitter, and LinkedIn actually promote video posting and sharing, creating almost endless opportunities for your video to go viral when the proper strategies are used to create and post your videos online.

#1: Make your title pop

As with a good headline to a blog post, your video title can pull potent traffic. There are three important reasons why the title is so crucial. First, a great title is most likely to gain a viewer's attention. Second, when the appropriate keywords are used in the title, your video is much more likely to show up on search engines as people search your topic. Third, Google owns YouTube, so there is a direct connection between video and search engine optimization.

#2: Provide first-class content

Who is your target market? What do you know that they need to know? What unique information might you offer them? Video "Tutorials" and "How-to" videos are some of the most powerful and successful online video marketing presentations for a couple of reasons. First, they offer great value to your prospective customer and second, they allow you to demonstrate the depth of your knowledge and skill, identifying yourself as an expert in their minds. This step is critical as you continue to grow your brand identity.

However, it will not matter how good your content is if your video is too long. You do not want to lose your viewer's attention. The average online video is 3.8 minutes in length, yet the average viewer still only watches 60% of each video viewed.

#3: Always include your URL in your video

When producing your video you must always include contact information, especially your URL. The simplest way to do this is to add a text box to your video. Here, you can display your website address, as well as any other important contact information, and it's the best way to get exposure.

And, since most viewers will not watch the entire video, you must do this more than once.

#4: Use your video as a branding opportunity

Since marketing by video is the most powerful tool for improving brand identity, you should display your company logo prominently on screen. This can be done throughout the length of your video or at key times in your video presentation.

#5: Always provide an HTML link

When posting your video on YouTube you will have the option to write a short description of your video. Always begin this description with the link to your marketing site so you don't miss a key opportunity for your viewers to go there and buy.

The description should also include any keywords used in your title, as well.

#6: Go beyond YouTube

Most people should, and do, post their videos on YouTube. Why? Because, 800 gazillion people hit YouTube every tenth of a second. Well, OK, maybe not that many, but it's a lot.

Beyond this, make sure you always embed your video on your own website, as well as sharing them on the social networking sites. This will help to build traffic to your site, as well increase the amount of time people spend there, which will help to grow your audience and build your "likes."

Since Google's algorithms count how many times a video is viewed, and since embedded video views get added to your views tally on YouTube as well, this step is crucial for showing up in the Google search engine results.

Marketing by Video Will Improve Traffic

While it seems to be generally believed that marketing by video will increase traffic to your website and improve sales simply through force of numbers, this is not exactly true. But, by using these 6 Posting Tips for Online Video Marketing to enhance the placement of your video production however, you are much more likely to improve traffic - and sales.

By Andrea Kalli