Commercial Property Marketing Tips for Low End Property

Property marketing is always a challenge and you can make mistakes that frustrate enquiry. When it comes to the marketing of low end property, you have not got a lot of advertising money to play with and yet you still need results.

Without enquiry you have no inspections and therefore nothing to negotiate. The trick then is to create enquiry on a limited budget. Most of the property enquiry today comes from the signboard on the property and the internet. Fortunately both marketing methods are cost effective and relatively lost cost.

So a simple marketing campaign for a low end property can be built around the signboard and the internet. The real estate agent still however has a real role to play and that is in talking to local businesses and people in their database. So this simple marketing process would be:

• Internet listing of the property on a number of websites that capture the most of the commercial property enquiry in your local area will be essential. The advert on the internet should feature well considered and correctly taken photographs that reflect the property in its best way and at the best angle. Consider the best time to take the photographs so the light features and enhances the property façade.

• Any advert for the property should be simple but informative. Most buyers of property are attracted to dot points of the features. You will need to consider exactly what those features are to the buyers that you are trying to attract.

• The signboard on the property is so important. It will bring the property to the attention of the local businesses and property owners. The sign should be the best that can be afforded and created. For a few hundred dollars, the vendor can attract a lot of enquiry from the signboard when it is well designed and placed.

Let's go back to the point and role of the agent of the agent in this simple marketing campaign. The agent can comprehensively cover and research their database to get the right people to talk to about the property.

In this property market with its limited and smaller levels of enquiry, the database remains of high value to any property promotion. The property owner should select the agent with the best database and database marketing strategy.

In closing on this topic, the marketing of commercial and retail real estate does not have to be expensive, but it does have to be effective. Today that means vendor paid marketing with funds being given to the agent in advance to spend wisely on a well-constructed campaign. You cannot cut corners in property marketing; make the right choices.

By John Highman