In any type of business, it's very important to know how customers perceive you and your products. This is because you would want to create a good impression so you can easily get these people to buy from you.
I had a client a while back who was very confident that his products were very targeted to the needs and demands of his target market. The problem is, he was not making any sale. After thorough research, we figured out that he did not research the needs of his prospects and contrary to what he believed in, his target market did not think that his products and services are worth their money. You would want to avoid this scenario as this will mean total waste of your money, time, and energy. So, get to know the people that you're serving and the things that they have to say about you and your products. You may get negative feedback but this can help you identify the things that you need to improve on in order to make sure that you'll be able to offer nothing but 100% satisfaction.
Knowing what your customers really think isn't that hard. I suggest that you encourage them to send in their feedback through your website and blog. Ensure that you make them feel that you value their ideas so they'll be encouraged to this as often as possible. You can also maintain an ongoing communication with them through relevant blogs and forums. Make sure that you take each feedback, especially negative comments constructively. Use them to improve your areas of opportunities.
By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?
By Sean R Mize
No comments:
Post a Comment