If you are only getting started in video marketing, you may not know what a lead capture page is yet, but you might have seen a lot of of them. The goal of a lead capture page (as the name implies) is to get information from the individuals who visit your page. Also called a squeeze page, the it presents a form that has to be filled out by the visitor for him/her to get whatever it is that you're offering (free newsletter, free trial, etc). This short article will show you how you can build your own free lead capture page.
All the lead capture pages include some basic components. The very first is a persuasive headline to lure your target site visitors. Normally, this is followed by several types of bullet points that go into detail about what you're providing and how it benefits your online visitors. And the most important part of the lead capture page is the opt-in or autoresponder form. Once the visitor fills in their info on this form, you have captured them as a lead and can keep in contact with them through programmed emails.
How can you get the website visitor to fill out the form? The easiest way would be to offer them something valuable for free. This could be a free mini-course, a free e-book, a free newsletter... anything. When your visitor has opted in for anything you are offering free of charge, you can then start to build a relationship with them and eventually provide them what you're selling. The average visitor will look at an offer seven times before deciding to buy. Therefore, if you have this visitor in your lead list, you can constantly remind them about what you're offering.Where can you create your own lead capture page for free? Blinkweb.com is one service that lets you build your own without charge. After joining, you'll be taken to a page where you can click on a tab that says "Create New Site". At the next page, you will choose the "salesletter style website", hit "next" and then choose a name for your site. The name, of course, should be relevant to what you are promoting and, if possible, keyword optimized. You're then taken to the page in which you can create your capture page. There is an explanatory guide which teaches you exactly how to do this step by step.
An effective lead capture page will grab your target market's interest and build trust from the start. This is accomplished with a headline that relates to the kinds of things your audience is in search of. You also want to ensure your lead capture page loads fast. Many visitors will only wait a matter of seconds before they decide to look at another website instead. Now that you have the basic do's and don'ts for a free squeeze page, you can begin creating your own now!
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