Websites are the faces of companies these days, and this leads many business owners to revamp their websites to make a good first impression. However, your site can't be helpful if people who are searching for the available products or service can't find it.
When you need to drive traffic, turn to the top search marketing strategies.
1. Add Keywords to the Title Tag - Search engine optimization is not only about placing the right keywords in the text on a website. The most crucial place to use your keywords is the title tag, which is given the most weight when determining whether a particular page is relevant. Your title tags should be rich with the most important keywords for the company and should be what people will search for if they are looking for the information on that page.
2. Optimize for the Long-Tail - Though you probably know the most competitive keywords in your nich, these phrases are often quite unspecific. A large portion of your search traffic will come from people searching for a longer phrase with more specific descriptors, like a location or a question. Using these long-tail keywords in your site is an effective SEO strategy to increase your ranking.
3. Offer Fresh Content - The most recent Panda update to the Google search algorithm has placed an increasing emphasis on unique content. The more recently a website has been updated, the greater chance it has of ranking in the top of the search results. The corresponding SEO strategy has been to add blogs to websites and write fresh posts for these at least two to three times per week.
4. Create High-Quality Content - Google is looking for keyword phrases to determine how your site should rank, but technology has improved to the point that they can weed out websites which have content written solely for the purpose of gaining links. When you write, you want to provide high-quality information, not just a chunk of text which has all of the right keyword phrases.
5. Get External Links - Having a high number of quality back links is a sign that You are an authority in your niche and and should be placed higher in the rankings than sites with less quality links. Getting links is a lot easier if you have fresh, high quality content, as was discussed above, but it is also about knowing the right people. Networking and connecting with other businesses is one of the best search marketing strategies to request that they link to you.
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